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ACSM Joins National Go4Life Campaign

by User Not Found | Oct 18, 2011
Campaign empowers adults to age gracefully with exercise
INDIANAPOLIS – They publish the definitive research on exercise and aging, and now they’ve joined a public-private initiative to put it into practice. The American College of Sports Medicine (ACSM) announced today that it is joining the National Institute on Aging (NIA) at NIH in Go4Life®, a new national exercise and physical activity campaign for people age 50+. The goal of Go4Life is to provide resources to older adults that they can use to incorporate exercise and physical activity into their everyday lives. This federal campaign is based on research showing that exercise and physical activity can help people stay healthy and independent and prevent some of the chronic conditions associated with aging. Much of that research has been conducted by ACSM members and published in its journal Medicine & Science in Sports & Exercise®.

“The benefits of physical activity, sports and exercise at any age are undeniable,” said Jim Whitehead, CEO of ACSM. “Science has shown that those who are age 50 and older can enjoy better health and improved quality of life by staying physically active. As a public-private partnership, Go4Life can help millions of Americans meet federal physical activity guidelines. Given the potency of exercise to help prevent and treat more than 40 chronic diseases, that’s a powerful tool for better health and cost savings.”

ACSM will promote Go4Life to its members, to partner organizations and to the media and the public who turn to ACSM for evidence-based information on health and fitness. The College maintains an active presence on Facebook and Twitter, and soon will launch a new website rich in resources for the public. Go4Life, said Whitehead, works hand-in-hand with the Exercise is Medicine® initiative, launched by ACSM and the American Medical Association and now a growing global movement.

“You’re never too old to exercise,” says Richard J. Hodes, M.D., director of the NIA. “Go4Life is based on a number of studies demonstrating the benefits of exercise and physical activity for older people, including those with chronic health conditions. This new campaign reaches out to older people who traditionally have not embraced exercise and shows them how to start exercising safely and keep going.”

The center of Go4Life is an interactive website -- www.nia.nih.gov/Go4Life -- which provides information for individuals, families and friends, organizations and health care professionals. It features exercises, success stories and free materials to motivate the growing numbers of older people to start exercising, and keep exercising, to improve their health and achieve a better quality of life.

Participating organizations will incorporate Go4Life into their own health and wellness activities, disseminating campaign Web links and materials to their members, employees or customers. Many partners also will directly sponsor events or activities aimed at engaging older adults in exercise and physical activity at the community level as the campaign moves forward.

The list of public and private organizations participating in Go4Life can be found at http://go4life.niapublications.org/about/organizations. More information about Go4Life is available at www.nia.nih.gov/Go4Life.

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The American College of Sports Medicine is the largest sports medicine and exercise science organization in the world. More than 45,000 international, national and regional members and certified professionals are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine.

The National Institute on Aging (NIA) leads the federal government effort conducting and supporting research on aging and the health and well-being of older people. The Institute’s broad scientific program seeks to understand the nature of aging and to extend the healthy, active years of life. For more information on research, aging, and health, go to www.nia.nih.gov.

The National Institutes of Health (NIH), the nation's medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services. NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit www.nih.gov.

Go4Life is a registered trademark of the U.S. Department of Health and Human Services.

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