Engagement using Digital Platforms

Strong business and management skills are essential for many health fitness professionals. Topics include program development, management, networking, client retention, marketing, customer service and relationship-building, leadership, safety and current trends in technology (e.g., website, email, mobile apps and social media) as they relate to business and communication in the fitness industry. Topics that help attendees develop new skills for the purpose of advancement in the field are also encouraged.

The Fit Pro Career Gameplan

Interactive Workshop
April 1
3:00 - 4:30 PM CDT

Robinson-Dane

Dane Robinson

This crash course is your fast track to getting online ASAP but with all the tools necessary to keep your current clients and attract the right ones. By covering all based from goal and mindset redirection, to social media marketing mastery, strategic sales execution, and easing the fear of "tech" with singular simple platforms (that is NOT Zoom) this is an all-in-one essential workshop to get your next big leap in fitness career launched in 21-30 days!

How to Create Content Like an Influencer

Lecture
April 2
1:30 - 2:30 PM CDT

Kinser-Caitlin

Caitlin Kinser

Are you ready to be a fitness influencer? Learn how to create the digital content that will attract and engage the audience that you need in order to make more money as a fitness professional. This session will provide you with a roadmap to identifying your audience, planning a content calendar that will engage them, and creating high-value content that will raise your credibility as a fitness professional. Participants will walk away with the tools that they need to customize a content plan for their own fitness business.

Exercise is Medicine in a Virtual World: Selecting Technology and Designing Interventions

Lecture
April 2
3:00-4:00 PM CDT

The use of digital fitness programs has increased exponentially during the pandemic. With many technology platforms and devices available, how can fitness professionals select the best technologies to engage their clients? Drawing on lessons learned from the implementation of a digital exercise trial and virtual Exercise is Medicine education, this session will review several digital platforms, including livestream video, prerecorded content and mobile health applications, and discuss how to pair these platforms with consumer-grade activity trackers in the delivery of group fitness and one-on-one programming.  We will also discuss how to design effective, evidence-based programs using these technologies.

Dawson-Jackie

Jackie Dawson

Sequeira-Alec

Alec Sequeira

Registration is Open!

Program Tracks