Fitness Management

Strong business and management skills are essential for many health fitness professionals. Presentations in this track should enhance an individual's management skills, leadership abilities, and business acumen within the fitness industry and/or facility.

The Age Wave: Capitalizing on the Biggest Opportunity in Fitness History

April 1
9:30-10:30 AM CDT

Cody Sipe

Cody Sipe

Older adults are the largest and fastest-growing age group on the planet.  In addition, they are the wealthiest and most educated senior population in history. They are in need of high-quality fitness services, yet few fitness businesses and professionals really understand how to attract, train and retain this population. In this session you will learn proven marketing, sales and training strategies to help you grow your business with older clients.

Registration is Open!

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