March 12-15, 2020 • Hilton Atlanta • Atlanta, Georgia
American College of Sports Medicine

Fitness Management, Communication and Social Media

Strong business and management skills are essential for many health fitness professionals. Topics include program development, management, networking, client retention, marketing, customer service and relationship-building, leadership and safety. Sessions are on current trends in technology including website, e-mail, mobile apps and social media as they relate to business and communication in the fitness industry.

Get Certified! Which ACSM Certification is Right for You? 


 Christie Ward-Ritacco

The American College of Sports Medicine (ACSM) Committee on Certification and Registry Boards supports a number of certifications for Health Fitness and Clinical Exercise professionals. ACSM certifications are accredited by the National Commission for Certifying Agencies (NCCA) and are considered to be the industry’s Gold Standard. ACSM certifications include Group Exercise Instructor, Certified Personal Trainer, Certified Exercise Physiologist,  and Certified Clinical Exercise Physiologist. In partnership with other respected agencies, ACSM also offers a number of specialty certifications. These specialty certifications are available to individuals who already have an NCAA accredited certification and include the ACSM Exercise is Medicine credential, ACSM/ACS Cancer Exercise Trainer, ACSM/NCHPAD Inclusive Fitness Trainer, and ACSM/NPAS Certified Physical Activity in Public Health Specialist. There are certification options that are appropriate for individuals along the entire professional spectrum. Professional certification can be beneficial for undergraduate students, graduate students, academic professionals and industry professionals looking to succeed and stand out in both the health and wellness industry and academic programs. The goal of this presentation will be to present the current ACSM certification offerings and review the requirements to take each certification exam. The benefits of obtaining NCCA certifications will be also addressed, in addition to discussing the benefits of certification for optimal professional development and career opportunities.

Online Training: How to Grow Your Coaching in a Digital Landscape


Trevor Bennion

An evidence-based evaluation into the current state of online health and fitness, and best practices for all trainers to develop a successful online fitness business.

How Fitness Technology has Transformed the Role of a Personal Trainer—and How to Stay Ahead


Sharad Mohan

In the rapidly changing landscape of the modern fitness industry, technology has revolutionized the way people work out, eat, and lead their daily lives. It’s put fitness in their pockets while simultaneously refashioning the role of the personal trainer. Together, we’ll look at what it means to be a personal trainer in this new era, the limitless opportunities for fitness professionals to leverage these new technologies, and actionable steps fitness professionals can take to elevate their offerings; attract, engage, and retain clients; and adopt a 360° approach to client health and wellness that powers lasting motivation and positive change.

2020 CECs

Program Tracks