Strong business and management skills are essential for many health fitness professionals. Topics include program development, management, networking, client retention, marketing, customer service and relationship-building, leadership, safety and current trends in technology (e.g., website, email, mobile apps and social media) as they relate to business and communication in the fitness industry. Topics that help attendees develop new skills for the purpose of advancement in the field are also encouraged.
Exercise interventions can be tailored to reach individuals with chronic disease or other health challenges such as cancer, hypertension, obesity and low back pain. Proposals should increase the knowledge and competency of health fitness professionals to provide safe and effective exercise prescription for individuals with chronic disease and other health challenges, as well as provide guidance on when to refer a client back to a physician or more specialized exercise training with a clinical exercise physiologist.