IDEA & ACSM Health & Fitness Summit     February 22-25, 2024 | Hilton Chicago

American College of Sports Medicine

Business of Fitness

“Business of Fitness” proposals are designed to help fitness professionals grow clientele and businesses. These sessions incorporate business strategies in areas such as marketing, promotion, social media engagement, client retention, business growth and development, and audience and consumer acquisition. 

Key focus: Skill building that enhances business.
Goal: Sessions in this category focus on enhancing and/or building fitness and wellness businesses.  

Friday, February 23

Kia_Williams, MBA,MS

Kia Williams

Another Round Boxing

Specialty Workout
7 - 7:50 a.m.
New Fitness Format Release! Experience the most authentic and exhilarating boxing-fitness format to hit the market. The fight for inclusive fitness continues. This workout session is an application of inclusive language, an exploration of worldly representation, and a celebration of various abilities. Allow boxing for fitness to take you on a journey of how sport, movement, celebration, and music bring the world together.


Ted Vickey

The Future of Fitness: A Deep Dive into AI's Dual Impact on the Business of Fitness and the Science of Training

Featured Lecture
8 - 9 a.m.
Join this enlightening session to unravel the transformative potential of AI. Explore its double-barreled impact: empowering fitness businesses with data-driven strategies, while sculpting personalized training regimens. Elevate your fitness enterprise and training prowess in the age of innovation. Seize the opportunity to shape the future of fitness.


Jessica Maurer

Know Her Business

9:20 - 10:20 a.m.

Harness the potential of female clients as a dynamic business catalyst by mastering training, coaching, and marketing strategies tailored to their needs. This engaging workshop delves into three essential steps within each category. Depart equipped with actionable insights to draw more female clientele to your venture, armed with personalized approaches that resonate and empower their fitness journey.


Doris Thews

Navigating Innovative Negotiations for Fitness Pros

9:20 - 10:20 a.m.

Everything in life is negotiable. This session helps you decide what you really want and how to get it through the art of negotiation. Historically them majority of Fitness professionals struggle when it comes to the art of negotiation. In this session offers you step by step strategies on how to navigate the current fitness business landscape and develop skills to advocate for yourself Discover the many avenues of revenue and income earning in his new dynamic, tech driven, post covid landscape. In addition, learn how to strengthen and flex your negotiation muscles so you can deliver your value proposition, earn your worth, meet your financial needs, and enhance your quality of life. Learn the four most important words in fitness “Yes” and “No, thank you” Leave this session with tools to become more natural at Your future self will thank you for taking this session.

Kia_Williams, MBA,MS

Kia Williams

Prioritizing Culture and Belonging as a Fitness Service Provider

1:10 - 2:10 p.m.

Equity, Diversity, and Inclusion are major factors in the success of exercise and fitness services. Stakeholders at any level of involvement “should” feel welcomed, understood, appreciated, supported, and recognized. Discuss impact, issues, and opportunities with equity, inclusion, and diversity in fitness businesses. Develop solutions to deliver better fitness services.


Michael Stack

The Fitness Value Proposition for Healthcare Systems & Providers

1:10 - 2:10 p.m.

Fitness professionals often approach healthcare providers with a referral-focused mindset, hindering potential partnerships. Shifting this approach is crucial. Emphasizing a value-driven perspective, rather than being referral-centric, is essential for success. Understanding contemporary healthcare economics and policy is vital. Crafting an appealing value proposition tailored to healthcare's needs is foundational. This lecture offers a framework, developed through real-world engagement with healthcare executives and providers, to effectively establish and expand collaborations between fitness professionals and healthcare providers; ensuring mutual benefit and sustainability. The framework merges healthcare economics, policy theories, and practical experience, serving as a roadmap for forging successful partnerships. 

Saturday, February 24

Rachelle_Reed, Ph.D

Rachelle Reed

The Recovery Industry: Insights from Industry Leaders

9:20 - 10:20 a.m.

The recovery industry is on fire, and fitness professionals must be in the know on how and why this sector is growing so quickly. Join our expert panel for a lively deep dive into the growing recovery industry, including reasons it has become such a new focus of businesses, strategic steps the industry is moving in, and the way fitness professionals and recovery brands should work together. Attendees will leave the interactive session with a clearer understanding of the growing recovery landscape, enabling them to stay ahead of the fast-moving curve. The panel will be moderated by Dr. Rachelle Reed and will include both experts from industry companies and fitness professionals.

Francis_Neric, MS,MBAGraham_MelstrandBrian Biagioli

Francis Neric, Graham Melstrand, Brian Biagoli

Connecting the Dots: Leadership, Advocacy, and Staffing in the Fitness Industry's Journey to Healthcare Integration

1:10 - 2:10 p.m.

Discover how the fitness industry and exercise professionals are working to collaborate with governments and the public health community. Gain insights into their perspectives, the future of the industry, and the roadmap to integrate this health fitness industry into the healthcare ecosystem. In this engaging panel, we will explore effective strategies for engaging healthcare and government entities and how the health fitness industry can bridge the gap to become a vital community resource. Become familiar with ongoing advocacy and outreach efforts that are aimed at propelling physical activity's impact on wellness.


Sherri McMillan

Overcome your Fear of Selling

3:20 - 4:20 p.m.

Sell - The 4 letter word fitness professionals hate but need to learn to love: You can have a solid understanding of exercise physiology and programming but if you can't convince a potential client to invest in your services, it'll be impossible to succeed. In this session, you'll learn the words that enhance the selling process, how to overcome typical objections and how to develop a first phone call or consultation script. You'll review the best ways to perform an initial session, how to effectively encourage client referrals and which phrases to use when it's time to "close the sale". Most personal trainers are uncomfortable with the selling aspect of personal training, but after this session you'll walk away with the skills to generate more revenue, and survive and thrive in the fitness industry.

Sunday, February 25

David_GeslakEmilee Moore

David Geslak, Emilee Moore

Using an Interdisciplinary Approach to Successfully Create Inclusive Health & Wellness Programs

8:00 - 9:00 a.m.

Individuals with disabilities have significantly higher obesity rates and other comorbid conditions. Most fitness professionals do not have the training or expertise to design exercise programs for this population. Occupational therapists (OT) knowledge of client barriers, environmental boundaries, and evidence-based practices empowers them to work with fitness professionals to bridge this gap. Literature suggests that healthcare professionals have not collaborated with fitness professionals to create inclusive interdisciplinary teams. OT’s have been tasked to champion preventative healthcare through the Healthy People 2030 initiative. Using an interdisciplinary approach to create exercise programs within client-centered health management routines will profoundly impact communities.


Brandi Clark

Organize and Streamline the Lead Generation and Follow up Processes

10:00 - 11:00 a.m.

Forgetting to follow-up with your leads results in thousands of dollars left on the table each month. Generating, organizing and following up with new leads is often neglected simply because there is no organization or process that feels easy. In this session you will learn how to simplify and organize the follow up process so you never leave another lead behind again.

Event Partners

Naboso_black-01GFcorp_LogoMaster_1000x1000_RGBGPP-Logo-Horizontal-CMYK-LGuniversity of western statesTimeline Logo - Mono Dark (1)Symmetry_MECE Functional Aging Institute logo 
Kellys Choice Wodify Wolters Kluwer Logo

Industry Programming Partners

thumbnail_2UnstoppablePantherTecshestrength logo 
exos GetPostureFit