Exercise is Medicine® On Campus (EIM-OC) calls upon universities and colleges to promote physical activity as a vital sign of health. EIM-OC encourages faculty, staff and students to work together toward improving the health and well-being of the campus community by:

• Making movement a part of the daily campus culture
• Assessing physical activity at every student health visit
• Providing students with the tools necessary to strengthen healthy physical activity habits that can last a lifetime
• Connecting university health care providers with university health fitness specialists to provide a referral system for exercise prescription.